Kicked and yelled at. Animals with significant fur loss and raw-looking exposed skin. Loaded onto trucks and transported up and down the country to noisy, crowded shopping centres.
Does this sound like a happy Christmas to you?
Each year, as Christmas approaches, live reindeer are used as part of seasonal displays in places such as shopping and garden centres.
These gentle animals are sometimes transported long distances and often held in small pens for long hours, where they are exposed to bright lights, noisy crowds and a constant stream of excitable shoppers. With no place to retreat, their health and welfare inevitably suffer.
Throughout 2018, Animal Aid investigators have monitored the conditions in which reindeer are kept in captivity. Our evidence shows that their misery begins much sooner than December.
By placing hidden cameras and repeatedly visiting facilities which offer reindeer ‘for hire’, we captured the reality of the reindeers’ lives.