Posted on the 12th February 2025
We’re excited to announce the launch of our biggest farming campaign ever, Terror on Our Tables. The campaign – comprising of primetime television adverts, nationwide billboards, targeted display and social ads (and more!) – is set to reach millions of people across the UK with one crucial message: that the terror on our tables is far from the story we’re fed.
For the campaign’s launch, we’re turning our attention to dairy: truly one of the most terrifying methods of exploiting animals.
For the next four weeks, we’ll be taking over digital billboards across the entire country, popping up in major national publications, and reaching millions of people via social media.
But best of all, we’re taking the campaign to primetime television!
Set to reach over two million people on Channel 4 and More 4, plus a further seventeen million viewers across Sky, this is the first time that an animal rights group has confronted the dairy industry in mainstream television ads.
From today, our TV advert will be shown across thousands of Sky channels, including Animal Planet, National Geographic, Sky Sports, and more! Tomorrow, our advert will premiere on Channel 4 and More 4 at the following times:
Our advert will continue being shown on Channel 4 and More 4 for the next month.
A sneak peek of the calf hutches featured in our TV adverts. Filmed in January 2025, these hutches are standard practice in the UK.
Accompanying the campaign is a powerful new website, that invites visitors on a visual tour of life from a dairy cow’s perspective. From the separation of mothers and babies to confinement and eventual exhaustion, the site has been designed to be a striking, creative tool for educating non-vegans on the terror inherent in dairy. At the end of the journey, users are invited to pledge their support for a dairy-free future.
Please visit the site, look around, and sign the pledge. Once you have completed your own pledge, be sure to share the site with friends and family via social media.
We’ll be taking our new campaign to the streets, with a week of action for dairy cows running from 17-24 February. Please help us raise awareness of the terror inherent in dairy production, by ordering your FREE action pack, including:
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