News

NOW IN CINEMAS: Our new farming campaign

Today, our anti-dairy advert heads into cinemas. The advert, which has been airing on Channel 4 and Sky TV for the last three weeks, highlights the systemic suffering of dairy cows and calves and urges...

Posted 07 Mar 2025

Choose Compassion this Valentine’s Day

Our new farming campaign shines a damning light on the dairy industry. One of the most heartbreaking elements to dairy? The separation of mothers and babies.

Posted 14 Feb 2025

NOW LIVE: Our biggest animal farming campaign ever!

We’re excited to announce the launch of our biggest farming campaign ever, Terror on Our Tables. The campaign – comprising of primetime television adverts, nationwide billboards, targeted display and social ads (and more!) – is...

Posted 12 Feb 2025

10 tips for a compassionate and cruelty-free Christmas

From the nativity scene to Santa’s reindeer, animals have always been a part of Christmas. Sadly, so too has their suffering with around two million turkeys being slaughtered in December alone. Thankfully, it’s never been...

Posted 01 Dec 2024