Animal Aid holds peaceful demo calling on the public to “listen” to the Terror on Our Tables

Our peaceful demo asked passersby to “please listen” while the haunting sounds of a dairy farm played out loud, including the monotonous sound of milking machines, hobbles (used to chain cows’ feet together) and the cries of a mother cow separated from her calf, mooing until her voice gives out... 

Click to “listen” to the audio played to thousands of passersby in Leicester Square.

We also included snippets of Animal Aid patron, Chris Packham, talking about his experience of visiting an all-indoor dairy unit – an experience that turned him fully vegan. 

“Being in those places and seeing it…it is the smell, it’s looking at those animals in the face”, Chris says before asking “What is it about that ingrained cultural obsession with eating meat and consuming dairy products?”  

Combined with our hard-hitting advert, displayed on a huge billboard opposite Burger King, this made for a powerful demonstration with over 500 leaflets handed out and positive interactions with the public, encouraging them to ‘Choose Compassion, Choose Vegan’ . 

The reality of dairy production is deliberately hidden from public view, so that consumers will never question the terror they’re being served. That’s why events like yesterday are so important for getting the truth out there. Together, we can ensure that the exploitation of dairy cows and calves doesn’t go unchecked.  

To take action for dairy cows, please get involved:

• Donate to secure more airtime for our TV advert (the UK’s FIRST anti-dairy advert on primetime television!) Donations are even being doubled by a generous donor.
• Order a FREE action pack, containing leaflets, posters, stickers and a handy guide to running your own demo. 
• Share our campaign on social media.