Animal Aid


Posted 1 March 2001
Click for the Veggie Month pages

Animal Aid's annual month-long celebration of vegetarianism - Veggie Month - is launched on March 1. And with the country in the grip of the foot and mouth catastrophe, there has never been a better time for the public to take up the veggie option. The foot and mouth epidemic - coming on top of the BSE, swine fever, bovine TB, salmonella, E.coli 0157 and campylobacter outbreaks - signals an industry in permanent crisis. This is as a result of farming practices that are characterised by filth, squalor, overcrowding, high levels of drug use and casual as well as systematic cruelty.

The inevitable result, says Animal Aid, are meat and dairy products that are unhealthy and pose a real risk to human health. The simple antidote is to go veggie.

To help people take their first steps as vegetarians, Animal Aid this week launches a free colour booklet called GOING VEGGIE: The lazy gourmet's shopping and cooking guide to kicking the meat habit. The 12-page, A5-format booklet features a range of exotic recipes; nutritional, environmental and health information; a list of 'hidden' animal ingredients and their alternatives; plus tips on supermarket shopping as a vegetarian.

The GOING VEGGIE guide makes an exciting addition to the Veggie Month campaign, now in its 12th year. Throughout the whole of March, as in previous years, Animal Aid will be distributing free information to members of the public and to thousands of schools, supermarkets, health food shops, libraries and health centres across the UK. Other special national and regional events will be announced as Veggie Month unfolds.

Animal Aid's Veggie Hotline will be operating throughout March, so that members of the public can request their free information pack.

The Veggie Hotline number is 01732 354032.

Said Kay Holder, Animal Aid's vegetarian campaigner:

"References to 'the grim sight' of animals shot and burned ignore the grim daily reality of life and death for farmed animals. Anyone concerned about this cruelty or their own family's health must be considering the Veggie option."

Notes to Editors

  • For more information and full background notes on Veggie Month, contact Kay Holder, Yvonne Taylor or Andrew Tyler on 01732 364546.
  • A range of jpeg images can be e-mailed.
  • We have an ISDN line for broadcast quality interviews.
  • Click here for the Veggie Month index.

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