Animal Aid

EAT LIKE A STAR THIS VEGGIE MONTH

Posted 19 November 1998

VEGGIE HELPLINE THROUGHOUT MARCH 1999 ON 01732 354032

Sir Paul McCartney, Eric Richards (Sgt. Bob Cryer from ITV's The Bill), Spike Milligan, Tony Benn MP and Virginia McKenna are among stars donating their favourite vegetarian recipes in support of this year's Veggie Month - Animal Aid's annual initiative to promote vegetarianism in the UK.

The recipes will be collected together in a new colour booklet, available free of charge to members of the public throughout March. By phoning the special Veggie Month helpline, callers will also receive nutritional advice and support on all aspects of becoming vegetarian.

Animal Aid is encouraging meat-eaters to have a 'trial' meat-free month during March and to experiment with some of the delicious celebrity dishes - like Spike Milligan's very own spaghetti pudding.

Explained director Andrew Tyler,

'The veggie diet makes sense from every possible angle. Not only does it save animal lives and help the environment, it is also healthy and affordable. What's more, vegetarian food tastes great - as our celebrity recipes make clear.'

A hard-hitting poster and leafleting campaign will be launched to mark Veggie Month (full details in early 1999). Health centres, schools and libraries across the country will be supporting Veggie Month, and Animal Aid will be offering free resources to health workers who wish to promote the benefits of vegetarianism.

Notes to Editors

  • More information from Andrew Tyler, Becky Smith on 01732 364546 or Mark Gold on 01404 831763.
  • Veggie Month helpline: 01732 354032. The helpline runs throughout March. Calls are charged at standard rates.
  • Members of the public can also send an SAE to Animal Aid for their free vegetarian information pack including the new celebrity recipe booklet (or email postal address to vegmonth@animalaid.org.uk).
  • The Veggie Month initiative was launched by Animal Aid in 1990, with the aim of converting 10% of the UK population to vegetarianism by the year 2000 - thereby saving roughly 85 million animals from slaughter each year. According to the 1997 Realeat Survey, 5,000 people are turning vegetarian every week. Over 5 per cent of the population are now vegetarian - an increase of 20% since 1995. More than 14.3% no longer eat red meat, rising to over 25% amongst women. Veggie Month: Animal Aid's campaign In 1990 Animal Aid launched its campaign to convert 10% of the UK population to vegetarianism by the year 2000, and thereby save roughly 85 million animals from slaughter each year, improve human health, help fight human hunger and create a cleaner planet. According to the 1997 Realeat Survey, 5,000 people are turning vegetarian every week. Over 5 per cent of the population are now vegetarian - an increase of 20% since 1995. More than 14.3% no longer eat red meat, rising to over 25% amongst women.

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