Animal Aid

Cheating The Public - How The Game Shooting Industry Misuses The Organic Label

Posted 24 June 2008

Celebrity chefs Jamie Oliver and Hugh Fearnley-Whittingstall have trumpeted pheasant meat as an ethical and natural alternative.

However, they could not be more wrong. Annually, some 42 million pheasants and partridges are purpose-bred to serve as feathered targets for wealthy ‘guns’. Production typically involves the use of metal battery cages, as well as industrial hatcheries, sheds and pens. Drugs are administered to the birds in an attempt to control diseases that are the inevitable consequence of intensive farming.

Animal Aid has produced a new factsheet dispelling the myths surrounding the production of pheasants.

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