Animal Aid

Somerfield Bans Pet Ads

Posted 4 June 2007

Somerfield is the latest supermarket chain to ban ‘animals for sale’ ads on instore noticeboards following an Animal Aid campaign. It joins other major supermarkets - Waitrose, Sainsbury’s, Morrisons, the Co-op and Tesco - in their commitment to reducing the suffering of companion animals.

Animal Aid believes that advertising animals for sale in such locations exacerbates the problems of overbreeding and also encourages inappropriate impulse buys. After the novelty of a new animal wears off, people often realise that they do not have the time, money or commitment to provide for their new pet’s most basic needs. As a result, such animals suffer appalling neglect, while hundreds of thousands are abandoned to rescue shelters where they await a second chance of a happy life. Some are never found a home and many are killed simply because there are too many to look after. Whilst these animals die, breeders profit from creating more, and irresponsible owners, who do not spay or neuter, allow their animals to produce offspring. Breeders with young animals for sale have regularly used noticeboards such as those found in supermarkets.

Animal Aid is delighted to have received this positive response from Somerfield. We hope that with your help we can also persuade ASDA to change its mind. Please write to Director, Andy Bond and let him know that all the other major supermarket chains have taken the compassionate decision to ban animal ads. Animal Aid supporters and the majority of ASDA customers will now be hoping for a positive change of heart from ASDA.

ASDA, Andy Bond, Chief Executive, ASDA Stores Ltd, ASDA House, Southbank, Great Wilson Street, Leeds, LS11 5AD.

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