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Animals in Laboratories: A Stark Reminder
Posted 10 February 2007
Animal Aid produces shocking new 90-second film
The pro-vivisection lobby - including drugs companies and the government - have made a calculated effort to direct the public's attention away from the reality of animal experimentation. Instead, they assert that animals in laboratories don't suffer and that anyone who opposes animal experiments is a dangerous extremist.
Now, with a powerful 90-second film, Animal Aid is seeking to redress the balance.
The film, which includes footage shot during laboratory experiments, is a stark reminder that vivisection causes harm and suffering to individual animals - dogs, rabbits, monkeys and others - whose fear and pain are only too evident.
The film will be distributed widely over the internet by means of viral circulation. Our award-winning viral film, which exposes death and injury in the horse racing industry, has already been viewed by 100,000 people.
How will the public respond to such footage? A clue can be found in the ICM poll that was conducted in 2006. When asked flat out whether or not it is ‘acceptable’ to use animals for medical research, 57% of respondents answered ‘yes’ with varying degrees of enthusiasm. Just 40% were disapproving.
However, it was when the respondents were obliged to consider the particulars of various, typical experiments that support drained away. The very experiment that is likely to gain maximum public support - giving mice a daily dose of a chemical to see if they develop cancer - drew just 43% approval. Testing a skin condition cream on a dog's back attracted 30% support; brain surgery on a gorilla to study human stroke won 19% approval, and surgery on a dog to study incontinence drew only16% support.
In short, when confronted with the reality of vivisection, the public doesn't like it - even when it is linked to killer human diseases. Animal Aid's new film will remind them that hidden behind statistics and soundbites are individual animals, terrified and in pain.