Why Veganism?
If you really care about animals, the best way you can help is to stop...
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Latest News
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Wales announces plans to be the first UK nation to ban greyhound racing!
In incredible news, Deputy First Minister Huw Irranca-Davies has just announced plans to ban greyhound racing ‘as soon as practicably possible’. Wales will be the... Read more -
Get involved: Our Week of Action for dairy cows begins TODAY
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Choose Compassion this Valentine’s Day
Our new farming campaign shines a damning light on the dairy industry. One of the most heartbreaking elements to dairy? The separation of mothers and... Read more
Donate to end dairy
Help fund our TV ads to reveal the horror of dairy farming - your donation will be DOUBLED by a generous donor!
Donate hereChoose compassion, Choose vegan
Take the first step towards compassion by pledging to eliminate dairy from your diet. We'll send you everything you need to get started.
Take the pledgeVegan Recipes
Treat yourself to some mouth-watering cruelty-free cuisine with our selection of vegan recipes.
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Choose Vegan
Going vegan is a hugely positive step, but it needn’t be a difficult one!
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